Introduction
A cluttered email list filled with outdated or spammy addresses can damage your marketing performance. Email sanitization helps keep your list clean, improving open rates and engagement.
Steps to Sanitize Your Email List
1. Remove Duplicates & Inactive Subscribers
Identify and remove duplicate addresses and inactive users who haven’t engaged in months.
2. Validate Email Addresses
Use an email verifier to filter out invalid, fake, and temporary addresses.
3. Segment Your Audience
Separate active and engaged users from those who need re-engagement campaigns.
4. Monitor Engagement Metrics
Track open rates, bounce rates, and spam complaints to optimize list quality.
Conclusion
Regular email sanitization keeps your marketing efforts efficient, reduces costs, and improves campaign success.
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